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Get a bike from Pedal Project

Pedal Project is an independent, cyclist-owned shop in central Wellington with a simple rule: if they won't ride it, they won't sell it. Choose your commuter or e-bike, pay from your pre-tax salary over 24 months, and save from 25%+ with Northride.
For employers For employees

About Pedal Project

Pedal Project is a Wellington bike shop built by people who ride. It's owned and run by Shane and Rachael, both cyclists themselves, and Shane has spent his whole working life in the trade: building, fixing, racing and selling bikes. That hands-on knowledge runs through the whole team.

They stock only brands they trust and set every bike up properly, so the commuter or e-bike you ride out on genuinely suits how and where you get to work. With a full in-house workshop behind the shop, they keep it running well long after you buy it.

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Pedal Project at a glance

10

bike brands stocked

4.8 stars

From 117+ Google reviews

5

ride disciplines: road, gravel, mountain, triathlon, e-bike

How to get your Pedal Project bike with Northride

Check your eligibility

in the Northride app.

Visit Pedal Project

at 158 Victoria Street, or browse the range online and enquire, then talk to the team about the right commuter or e-bike.

The store places the order

and your employer approves it in the app.

Ride away and pay from your salary

over 24 months, saving 25%+

What you can get at Pedal Project

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Commuter e-bikes
E-bikes, road and gravel bikes set up for the ride to work.
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Trusted brands
Only brands the team rides themselves, including Cannondale, Cervelo and X-LAB, plus Trek, Focus and more.
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Expert servicing
A qualified in-house workshop, with helmets, locks and lights available on the same Northride order.

Store location

Pedal Project is a single Wellington store in Te Aro. Northride bikes are ordered and collected in store, so you choose your commuter or e-bike in person at 158 Victoria Street.

Store

Pedal Project

Address

158 Victoria Street, Te Aro, Wellington 6011

Phone

04 385 4238

Hours

Mon–Fri 8am–6pm · Sat 10am–4pm · Sun closed

 

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Why get your bike at Pedal Project

Owner-run by lifelong cyclists

Owner-run by lifelong cyclists

Shane and Rachael run Pedal Project themselves, and with decades in the trade you'll often find Shane and the team hands-on in the workshop.
A proper in-house workshop

A proper in-house workshop

A qualified team services and repairs all makes and models, so your commute stays reliable.
Only bikes worth riding

Only bikes worth riding

Pedal Project stocks quality bikes and parts from trusted suppliers and holds to one rule: if they won't ride it, they won't sell it.

 

Frequently asked questions

Everything you need to know about Pedal Project

Pedal Project is independently owned and operated by Shane and Rachael, both keen cyclists, with Shane bringing decades of experience across the bike trade.

In central Wellington at 158 Victoria Street, Te Aro, Wellington 6011.

Monday to Friday 8am to 6pm, Saturday 10am to 4pm, closed Sunday.

Ten brands across road, gravel, mountain, triathlon and e-bikes: Cannondale, Cervelo, X-LAB, Focus, Kalkhoff, Merida, Norco, Pinarello, Pivot and Trek.

Pedal Project doesn't ship bikes. They're a central Wellington store, so you choose and collect your bike in person at 158 Victoria Street. You can browse the range online and enquire first, then visit to buy.

Yes. There's a qualified in-house workshop servicing and repairing all makes and models. You can book it online.

Choose your commuter or e-bike in store, and pay for it from your pre-tax salary over 24 months, saving from 25%+. The bike needs to be used mainly for commuting to qualify.
Call 04 385 4238 or email shop@pedalproject.co.nz, or visit the store at 158 Victoria Street, Te Aro.
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Find More Partner Bike Shops

Pedal Project is one of many trusted Northride partner shops across New Zealand. Explore the full network to find the right shop and the right bike near you.

Find a partner bike shop
Book a chat as an employer

EMPLOYER

Book a chat

See how offering Northride could bring Pedal Project bikes within reach for your team, book a quick chat to talk it through.

Book a call
Phone

EMPLOYEE

Check eligibility

Not sure if your workplace offers Northride? Check your eligibility in minutes, then choose your bike at the Pedal Project store.

Check eligibility
Partnering

BIKE SHOP

Become a partner

Join the Northride network like Pedal Project and connect with employees using the bike benefit scheme.

Apply as a partner