The Employee Benefit That Cuts Your Company's Carbon Emissions

Northride's FBT exempt bike benefit helps New Zealand employers offer sustainable employee benefits, reduce commuting emissions and support employee wellbeing. Every bike we lease is carbon compensated.

The measurable impact of the bike benefit

A bike benefit is proven to work. As part of Vapaus Group, we have delivered bike schemes across Europe for years, and the stats below from the group's State of Scheme Bikes 2025 study and ESG Report 2024 show the real impact. A better planet, one kilometre at a time.

46%

of users decreased car use after getting a scheme bike

1 million kg

less CO2-emissions thanks to decreased driving in 2023

79%

of users increased cycling after getting a scheme bike

979 tonnes

of CO2 compensated across the group in 2024

How a bike benefit reduces your company's commuting emissions

Commuting emissions add up

Transport makes up close to one fifth of New Zealand's greenhouse gas emissions, and the daily commute is a large part of it. Every trip an employee swaps from a car to a bike removes emissions your organisation would otherwise be linked to.

Easy with salary sacrifice

A bike benefit makes that swap easy. Employees choose a bike from local partner shops and pay for it through salary sacrifice, spreading the cost over time. Because bikes used mainly for commuting are exempt from fringe benefit tax in New Zealand, the benefit is affordable for both the employer and the employee

Good for staff and climate

 The result is one of the few workplace sustainability initiatives that employees genuinely love. It cuts emissions, improves health and wellbeing, and gives your organisation a visible, credible story of environmental responsibility.

A practical way to act on Scope 3 employee commuting emissions

  • Employee commuting is a recognised Scope 3 category under the Greenhouse Gas Protocol. For organisations reporting under New Zealand's climate related disclosure requirements, or working towards voluntary ESG goals, commuting is often measured but rarely acted on.

  • A bike scheme is a direct lever. It shifts real commutes out of cars, and the change shows up in employee travel surveys and emissions estimates. It also gives sustainability and people teams a concrete initiative to point to in ESG reporting, alongside wellbeing and retention benefits.

  • Talk to us about what a bike benefit could mean for your organisation's carbon reduction goals.

NORTHRIDE'S SUSTAINABILITY STATEMENT

We want our business to have an overall positive impact on the world. We are dedicated to creating a low-carbon future with our benefit bike service. Cycling as a low-emission mode of transportation helps our customers reduce emissions and comply to local regulation.

It doesn’t stop there – we also want to contribute to people’s health by revolutionizing the way we commute and move in our daily lives. We aim to affect the wellbeing of millions while creating significant savings in CO2 emissions. According to The Upright Project’s impartial evaluation, Vapaus group's net-positive impact is greater than that of 97,64% of companies operating in Finland and globally, both in the mobility sector and other fields.

We take full responsibility for our carbon footprint to ensure that our service has a positive impact on the environment. We commit to making reductions where it is possible and purchase carbon credits equivalent to our remaining emissions. By tracking both our own emissions and the lifecycle emissions of our bikes and contributing to afforestation projects, we ensure that each bike we lease is a benefit to the environment. We also take responsibility for emissions that we are not yet able to fully avoid by supporting carbon sequestration projects and organizations working towards decreasing emissions from mobility.

Thank you for sharing the journey to a more sustainable and more cycling-friendly world.

Effective Carbon Dioxide Removal – A Step Toward a More Sustainable Future

To limit global warming to 1.5°C, the UN’s Intergovernmental Panel on Climate Change (IPCC) estimates that we must remove at least eight billion tons of CO₂ from the atmosphere each year by 2050. This pressing need underscores the importance of carbon dioxide removal (CDR), which can range from reforestation projects to high-tech methods like direct air capture (DAC). Recognizing the urgency of developing and scaling these solutions, we at Vapaus partnered with Supercritical, a leading carbon removal marketplace known for its rigorous project-vetting protocol, to offset our 2024 carbon emissions.

In the fiscal year 2024, Vapaus generated a total of 979 tonnes of CO₂-equivalent. We compensated for these emissions by retiring 979 high-quality carbon credits via Supercritical. Among the notable projects we support is the TIST Program in Uganda (VCS 2497). TIST (The International Small Group and Tree Planting Program) operates across Kenya, Uganda, Tanzania, and India, engaging over 95,000 farmers – 35,000 of whom are women – to improve lives, empower communities, and positively impact the climate. In Uganda alone, TIST has been active since 2004, working with approximately 65,000 farmers across 3,600 villages. Together, they have planted over 10 million trees, generating multiple benefits such as vocational training on HIV/AIDS, improved agricultural methods, and enhanced hygiene practices. Farmers earn income from carbon credit sales while retaining ownership of the tree products they grow, including fruit, nuts, and sustainable wood. This model ensures that participants have both immediate and long-term incentives to protect the newly planted trees.

We also invest in Varaha Industrial Biochar in India, which uses advanced pyro gasification technology to transform waste corn shank into stable biochar that sequesters carbon for over a thousand years. By converting agricultural residue into a valuable resource, the project not only provides a reliable method of long-term CO₂ storage but also reduces emissions from traditional waste disposal methods like burning or decomposition.

By channeling our carbon offset spending toward these high-quality CDR initiatives, we demonstrate our commitment to meaningful and lasting climate action. Each project we support brings extensive social and environmental advantages to its region, be it economic empowerment for local farmers in Uganda or innovative waste-to-resource solutions in India. Through collaboration with Supercritical, we can be confident our offsets are both transparent and impactful, thereby helping us address our residual emissions responsibly while contributing to global efforts to stabilize our climate.



UN Global Compact

Northride (part of Vapaus Group) is committed to United Nations Global Compact, the world’s largest corporate sustainability initiative. Vapaus Group is committed to ten principles of the UN Global Compact. Commitment is renewed annually.
 
  • UN Global Compact ambition is to accelerate and scale the global collective impact of business by upholding the Ten Principles and delivering the SDGs through accountable companies and ecosystems that enable change.
  • To make this happen, the UN Global Compact supports companies to do business responsibly by aligning their strategies and operations with Ten Principles on human rights, labour, environment and anti-corruption; and take strategic actions to advance broader societal goals, such as the UN Sustainable Development Goals, with an emphasis on collaboration and innovation.
  • More information here.
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Our sustainability partners

Upright Project

Vapaus Group has partnered with The Upright Project to measure the net impact of our operations. Group's AA (Excellent) rating reveals we are on the right track, but we’ve also identified several areas where we can still improve.

 

Frequently asked questions

Everything employers ask us about how a bike benefit cuts emissions, supports ESG goals and works in New Zealand.

A bike scheme makes it easy and affordable for employees to swap car trips for cycling. In Vapaus Group's 2025 study of scheme bike users, 46% drove less after getting a scheme bike, and reduced driving avoided around 1 million kg of CO2 in a single year.

Yes. Employee commuting is a Scope 3 category under the Greenhouse Gas Protocol. Reducing car commutes through a bike benefit is one of the most practical ways for an organisation to act on this category.

Yes. For organisations reporting under New Zealand's climate related disclosure requirements or voluntary ESG frameworks, a bike benefit is a visible initiative that reduces commuting emissions and supports employee wellbeing goals at the same time.

Yes. Bikes provided mainly for commuting are exempt from fringe benefit tax in New Zealand, which keeps the benefit affordable for both employers and employees.

Yes. Vapaus Group, Northride's parent company, tracks the lifecycle emissions of its business and its bikes and retires verified carbon credits to compensate them. In 2024 the group compensated 979 tonnes of CO2 through the Supercritical carbon removal marketplace.

The Upright Project has given Vapaus Group an AA (Excellent) net impact rating, placing the group ahead of the vast majority of companies evaluated worldwide. Northride is part of Vapaus Group.

Swapping a typical ten kilometre round trip car commute for a bike saves roughly 1.5 to 2 kg of CO2 every working day, which adds up to hundreds of kilograms per employee each year.
Getting started with Northride is straightforward. Sign up online, invite your employees and let them choose a bike from partner shops across New Zealand. Our team supports you at every step.

Get in touch

Connect with Johannes (JJ) Jacobs, our Country Director New Zealand to discuss our sustainability initiatives, impact, and potential partnerships.

Johannes (JJ) Jacobs

Johannes (JJ) Jacobs

Country Director New Zealand

+64 22 852 6840

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Download our ESG Report

The Upright Project’s impartial rating for Vapaus’ net-positive impact is higher than 97.6% of other companies in mobility and other industries.

Study our ESG report to learn more about our sustainability work.

Northride supports climate friendly commuting for workplaces across New Zealand, including Auckland, Wellington, Christchurch, Hamilton, Tauranga and Dunedin, through a nationwide network of partner bike shops.